What’s in a name?

As we have grown over the past decade, we have physically expanded from our Seymour Avenue Campus to include the larger Wesley Campus just a few doors down the road. When we decided to plant as a church in Redruth, we faced a broader problem – over and above the physicality of the move.

Having been called ‘Newquay Christian Centre’ for years, how do you then begin to translate that name into a new town? Do we become ‘Newquay Christian Centre in Redruth’, ‘Redruth Christian Centre’, or even drop both towns and become ‘Cornwall Christian Centre’? The options are numerous, and everyone (rightly) will have a view. So, in and around the logistics of developing a church plant (with a building conversion), we explored some of the broader design & branding issues, and settled on the idea of formally adopting our nickname ‘NCC’.

Historically, ‘Newquay Christian Centre’ has always been referred to as NCC in its shorthand (‘…I am part of NCC…’, or ‘…Have you heard about the conference at NCC?’, etc.), and from a branding point-of-view, it was important that we kept our DNA (we are NCC – Newquay Christian Centre). We could then apply more localised references to the part of the NCC family you were engaging with; NCC Newquay, NCC Redruth, NCC Partners, NCC Youth, etc.

As part of this reflection, we also looked at our historic logo (which was based around the NCC characters) and decided that this new step in growth was the right time to develop our visual identity.

The design brief considered the existing elements of the visual mark, and explored new themes that were part of our core identity today. Having used a typographic fleuron (a letterform based on nature, often seen in ornamental designs) in our literature ten years ago to symbolise movement & fluidity, and with the abundance of visual references in our new Wesley stained-glass windows, we developed a new mark based on an existing typographic fleuron and re-drew it so you could read it as a flame (spirit), wave (ocean), leaf (growth), etc. depending on the need.

The simple lines and sans serif typeface were all deliberately chosen to form a backdrop for what would then be a far more ‘visual’ expression of our church family. Black & white photography of the people that make up our community would dominate the new website, and the resulting ‘brand’ would be held loosely to allow us (geographically or departmentally) to grow organically.